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- š„Reels Now Rule Instagram Engagement
š„Reels Now Rule Instagram Engagement
š„ Why Brands Canāt Ignore YouTube
In This Edition:
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š„ Reels Now Rule Instagram Engagement
š„ Marketers, Instagram Just Moved the Goalposts
Instagram is rolling out a redesigned interface that prioritizes Reels and DMs, signaling a major shift in how users interact with the app. The update aims to streamline access to the platformās most-used features while redefining content visibility for creators and brands.
Key Insights:
š Reels and DMs Take Center Stage ā Now positioned as the second and third tabs with swipe navigation for faster access.
šÆ Data-Driven Redesign ā Reels account for 50% of all time spent on Instagram, driving this UI focus.
š Evolving User Behavior ā Video watch time is up 20% year-over-year, reflecting a clear move toward short-form video.
š§ Impact on Marketers ā Feed posts may see reduced visibility, while Reels and Stories continue to dominate engagement.
š§© Strategic Adaptation ā Brands should pivot content planning toward Reels for reach and Stories for relationship-building.
As Instagram evolves into a more video-first platform, staying ahead means adapting strategy before the shift becomes universal.
š„ Snapchatās Secret Weapon for Creators
š„ Snapchatās Secret Weapon for Creators
At its latest developer event, Snapchat revealed a sweeping set of augmented reality (AR) tools, monetisation features and hardware-readiness updatesāmarking a strategic pivot toward creators, games and next-gen wearables.
Key Insights:
š§ Smarter AR Tools ā Generative AI now helps creators build lenses faster with modular āBlocksā and AI design prompts.
š® AR Gaming Surge ā Over 175 million users play Lens Games monthly, with new tools for developers to expand gameplay.
š° Creator Payouts ā The āLens+ Payoutsā program rewards creators for engagement and premium content.
š Next-Gen Spectacles ā Snap OS 2.0 prepares for future AR glasses with upgraded infrastructure and features.
š Platform Evolution ā Snapchat shifts from filters to full AR ecosystems spanning gaming, commerce, and creator tools.
These updates signal a major transformation in how AR experiences are created, monetised and consumed. For creators, brands and developers, this is a shift worth watchingānow is the time to assess the opportunity.
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š” How Gen Z Really Shops Now
š Why Brands Canāt Ignore YouTube
A fresh report from YouTube exposes how the platform is evolving from video-sharing to full-fledged shopping hubāforcing brands and creators to rethink how they engage audiences.
Key Insights:
š„ Creators now drive commerce: Expertise and authentic advice from creators are top purchase influencers.
š„ Community power matters: Groups of channels united by niche interests amplify buying decisions.
šŗ New formats win: Videos and live streams tagging products outperform basic posts.
š Trending products go viral: When creators + community + formats align, products become major cultural drivers.
š Young consumers lead: 59% of Gen Z say online content shaped their personal style; 61% found new brands on YouTube.
The boundaries between entertainment, influence, and commerce are collapsingābrands and creators must adapt or risk falling behind.
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š How X Plans to Boost Engagement
š X Tests New Link Handling in Posts
X (formerly Twitter) is trialing a new in-app link experience designed to boost post visibility and engagementāan important shift for creators and publishers alike.
Key Insights:
š In-App Browser Test ā Links opened within X will keep the original post accessible at the bottom, allowing engagement actions like likes or replies.
ā ļø Link-Post Penalties Addressed ā Posts containing links previously suffered low reach; X aims to level visibility across post types.
š Quality Caption Required ā X signals that a strong description and image/video matter more than a bare link if post reach is to improve.
š Opportunity for Publishers ā If link posts regain reach, this may reopen X as a viable distribution channel for external content.
Link-sharing dynamics on X may be changingācreators and marketers should monitor reach data and adapt strategies accordingly.
We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.
For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and
ā Nikita Bier (@nikitabier)
7:33 PM ⢠Oct 19, 2025
Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, itās just 2.2 seconds.
Thatās a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows whatās happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.
š§µ Quick Bytes
Meta takes a bold step by cutting off NSO Group ā the firm behind some of the worldās most notorious digital surveillance tools.
The latest AI update lets users enhance and retouch photos directly from their phoneās gallery ā no upload needed.
New data reveals a surprising dip in downloads and engagement, hinting that AI hype might be cooling ā or evolving.
In a bizarre twist of internet politics, one of the most followed accounts faces mass blocking across the decentralized network.
Fewer users are visiting the platform as GenAI summaries and TikTok-style video searches dominate the new information era.
Hollywoodās latest marketing hack? Letting TikTok fans do the storytellingāone viral edit at a time.
With over 3 billion views every month, YouTubeās biggest creator is rewriting the rulebook for digital fame and ad power.
From streaming to banking, millions were affected in minutesāhereās what went down and whatās still offline.
The worldās biggest cloud provider suffered a major outage, knocking top websites and services off the grid.
With U.S. regulations looming, brands are rethinking ad spend and creator budgets heading into next year.
The platformās new ābuy your usernameā system blurs the line between user ownership and monetizationāhereās how it works (kind of).