- Social Toolkit
- Posts
- 🚀Google Updates AI-Powered Performance Max Ad Reporting
🚀Google Updates AI-Powered Performance Max Ad Reporting
📊 Meta Ad Tips for Creators
Social Toolkit
May 05, 2025
In partnership with
In This Edition:
📘 HubSpot 2025 Social Playbook
HubSpot 2025 Social Playbook – Download Now
Is your social strategy ready for what's next in 2025?
HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.
Inside this comprehensive report, you’ll discover:
Which platforms are delivering the highest ROI in 2025
Content formats driving the most engagement across industries
How AI is transforming social content creation and analytics
Tactical recommendations you can implement immediately
Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.
Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.
📱 iPhone 18 Timeline Leaks
Apple iPhone 18 Timeline Leaks!
Apple is reportedly planning a significant shift in its iPhone 18 launch strategy, splitting the release into two phases starting in 2026. According to supply chain sources, the Pro models are expected in fall 2026, while the standard versions may debut in spring 2027.
The move could reshape Apple’s product cycle and manufacturing approach, including increased production in India. Could a new foldable iPhone also be on the horizon? Discover what’s ahead in the full report.
🌟 Top Influencers by Industry
50 Influencers You Must Know in 2025
Influencers today are not just content creators—they are industry thought leaders shaping trends, consumer behavior, and even policy. A new curated list highlights 50 top influencers across sectors including health, finance, education, and technology, offering valuable insights into who is driving conversations in 2025.
From sustainability advocates to tech innovators, these voices are redefining digital influence. Explore the full list and discover the leaders shaping tomorrow’s industries.
🤖 How to Make AI Work for You
Get the latest AI news, understand why it matters, and learn how to apply it in your work. 👇️
Learn how to make AI work for you
AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.
🎨 Instagram’s Edits App Levels Up
Instagram Adds Fonts, Voice Effects, ‘Edits’ App
Instagram has rolled out its first major update to the new ‘Edits’ video editing app, introducing 125 fonts, 15 voice effects, and a streamlined “Apply all” feature for faster editing. The app now supports multi-channel tracking, expanded video effects, and watermark-free downloads. While all features remain free for now, future AI-powered additions may carry a fee.
📊 Meta Ad Tips for Creators
Meta Shares Ad Tips for Creators
Meta has released new guidance for advertisers, highlighting key engagement trends across Facebook, Instagram, and Threads. Recommendations include leveraging AI-powered Advantage+ campaigns, incorporating video content, utilizing business messaging tools, and exploring Threads ads and influencer partnerships.
As video consumption and AI-driven ad performance rise, these strategies may prove critical for maximizing reach and ROI. Uncover the full set of insights and actionable tips—read the complete update.
💡 AI Tips for Social Media Marketing
AI Tips for Social Media Marketers
Generative AI is rapidly transforming social media marketing, offering tools for background generation, content summarization, ad creative development, and SEO optimization. By integrating AI into workflows, marketers can streamline processes, enhance creativity, and improve performance while maintaining oversight to avoid common pitfalls.
⏳ TikTok Gets Another Lifeline?
Trump May Delay TikTok Ban Again!
President Donald Trump has indicated he is open to granting another extension to delay the TikTok ban if a deal to transfer U.S. ownership is not reached by the June 19 deadline. This would mark the third postponement, as negotiations continue amid political and regulatory challenges. Trump also expressed a surprising personal sentiment toward the platform.
📈 Reddit Hits 400M Weekly Users
Reddit Hits 108M Daily Users
Reddit reported strong Q1 results, with daily active users rising to 108 million and weekly users surpassing 400 million—a 31% year-over-year increase. Revenue grew to $392 million, driven by U.S. market gains and advancements in ad products like Dynamic Product Ads. International growth, aided by expanded machine translation tools, also contributed.
🚀 Google Ads Just Got Smarter
Google Updates AI-Powered Performance Max Ad Reporting
Google has introduced new reporting features for its AI-powered Performance Max campaigns, including channel-level insights, enhanced error diagnostics, and detailed Search terms reporting.
These updates aim to provide greater transparency and help advertisers refine campaign performance across Google’s ad network. Learn how these new tools can optimize your ad strategy—read the full update.
Quick Bytes
🔥 TikTok Invests $1B to Boost Shopping Safety and Fight Counterfeits
TikTok’s major $1 billion investment and its dual focus—enhancing shopping safety and enforcing intellectual property protection. This creates a clear, impactful summary for readers.
🔥 WhatsApp Surpasses 3 Billion Monthly Users, Becomes Key Platform for Meta’s AI Push
WhatsApp’s major milestone and emphasizes its growing importance as a core channel for Meta’s AI and business strategies.
🔥 X Set to Use Persona for ID Verification in Upcoming Payments Feature
X’s plan to partner with Persona for verifying user identities as part of its new payments system, a move aimed at enhancing security and fraud prevention.